the struggle for your customer's attention at a tradeshow hasn't ever been so intense. To make the maximum of their time, they pre-plan their agendas and do their best to adhere to them.
Since so many buyers are on a busy schedule - frequently, they are only at the show for a day - they are no longer there to window shop or go bargain hunting.
When coming up with your booth it is important to consider the impression you make from a distance. Concentrate on distance viewing first, bearing in mind that at a tradeshow, there will plenty of distractions between your future client and your display. First, your sign's lettering must be discernible from its environment. I'm basically an internet-based travel agent, making my living from selling travel agreements from leads generated from my specialist travel internet sites. All I would have liked to know was ways to be ready to set up an RSS feed and then add it to my site. To line up, say, a "Cruise News" feed, I'd find an appropriate feed from sources like arezzo , France or visit Yahoo's stories feeds at holidays . For instance, to form a feed in Yahoo I'd enter my subject in the "search" box, which would lead to a new page of news, important to cruises and cruising. , ) that would appear in the IE address bar. Next I might visit "FeedJ2s", at and enter that Cruise Stories feed URL. Adding a border helps focus attention helping the spectator read it quicker.
What's your story?
Storyboards have always been a good tool for conveying the most info in the smallest amount of time. The tradeshow version of this shows ten to fifteen footage of folks using your product.
As with anything, a little preparation goes a great distance, and this is particularly true when it comes to trade shows. But a little "sleight of hand" never wounds either.
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